TITLE:
BUILDING TRUST AND INFLUENCE IN DENTISTRY: Brand Ambassador
Essentials for Dental Clinicians
COURSE
FEE: Complimentary Access
CREDITS: This continuing education activity is
designated for 1 credit
DURATION: 1 Hour
AGD PACE
SUBJECT CODE: 770 Self- Improvement
MODE: Electronically Mediated | Live Interactive
Webinar (Recording available to registrants)
SPEAKER: Dr. Kirsten Roling, DDS (Bio
below)
CE
SUPPORTER: ioTech International
AUDIENCE: Dentists, Dental Hygienists, Dental
Therapists, Dental Assistants
TECHNOLOGY
REQUIRED: Mobile device, laptop or desktop with
internet connection | Google Chrome Browser
INSTRUCTIONS: Dental CE Academy hosts all
webinars using the ClickMeeting platform. Upon registration you are
sent a confirmation email from no-reply@clickeeting.com with a link
to join. Be sure to check your spam/junk/promotions folders. We
recommend logging in 15 minutes early in the event you require
assistance.
HANDOUTS: Distributed via email to all
attendees 1 hour prior to start, during and after the
webinar.
QUIZ FOR CE
CREDIT VERIFICATION: At the conclusion of the webinar,
attendees will be redirected to complete a quiz for CE credit. An
80% minimum passing score is required, multiple attempts are
permitted, and attendees have 7 days to successfully complete the
quiz for CE credit.
COURSE
SUMMARY: In today’s digital age, patients and peers
alike look to trusted voices in dentistry for guidance on products,
technologies, and clinical care. This engaging and informative
continuing education webinar is designed to equip dental
hygienists, dental assistants, and dentists with the essential
knowledge and skills to thrive as brand ambassadors in the dental
industry. From ethical marketing to audience engagement, attendees
will learn how to align personal values with product advocacy,
build credibility, and influence purchasing decisions responsibly
with the ultimate goal of improving patient outcomes and
satisfaction. Whether you're just getting started or seeking to
enhance your existing presence, this course offers the foundational
tools to elevate your professional brand and authentically
represent products that support better oral health outcomes.
LEARNING
OBJECTIVES:
-
Define the role and responsibilities of a dental
brand ambassador and distinguish between ethical influence and
promotional bias.
-
Describe key strategies for building trust and
credibility with both patients and professional peers when
promoting products or services.
-
Recognize the legal and ethical guidelines
governing professional endorsements, including compliance with FTC
and dental board regulations.
-
Identify target audiences and communication
platforms to effectively amplify brand messaging while maintaining
authenticity.
-
Demonstrate how to evaluate product claims
critically and align ambassador opportunities with evidence-based
practice.
-
Develop a personal brand strategy that reflects
clinical expertise, professional integrity, and a commitment to
advancing oral health.
DISCLOSURE OF SPEAKER AND FACULTY
COMMERCIAL RELATIONSHIPS: According to Dental CE
Academy's Conflict of Interest and Disclosure Policy, faculty and
speakers for any course are expected to disclose any economic
support, personal interests, or potential bias that may be
perceived as creating a conflict related to the material being
presented. Disclosure statements are printed in each course
description and announced by moderators or individual speakers at
the beginning of each presentation. This policy is intended to
alert the audience to any potential bias or conflict so that
participants may form their own judgments about the material being
presented.
CONFLICT OF INTEREST AND FINANCIAL
DISCLOSURE: This course receives educational sponsorship
from ioTech International. . The speaker, Dr. Kirsten Roling is the
Chief Education Officer and employee of Dental CE Academy. Virtual
Dontics Education LLC, a parent company of Dental CE Academy,
manages the ioTech International Brand Ambassador program and
receives compensation to manage its program. Dr. Roling declares no
financial relationship with ioTech International, she has not
received a speaker's honorarium. No corporate entity
has contributed or influenced the content for this course.
For written documentation contact
support@dentalcenow.com.
DENTAL CE ACADEMY DISCLOSURE:
The views expressed and opinions and materials presented during
these live and recorded presentations represent the personal views
and opinions of the individual speaker and do not necessarily
represent the views and opinions of Dental CE Academy. Dental
CE Academy assumes no responsibility for the content of the
presentations made by the individual speakers. Any suggested
protocols for treatment, materials, or services may be based up on
the speakers' own clinician experience and should not be construed
as Dental CE Academy recommended or endorsed. Selected
presentations may include exploratory research or experimental
procedures and are intended for informational purposes that may
lead to new interest and scientific breakthroughs in the fields of
dentistry. Dental CE Academy appreciates its educators who
share their knowledge and expertise. This level of dedication to
dentistry allows our profession to expand and thrive and provokes
necessary discussion and understanding.
